Welcome to the home of Noah Brier. I'm the co-founder of Variance and general internet tinkerer. Most of my writing these days is happening over at Why is this interesting?, a daily email full of interesting stuff. This site has been around since 2004. Feel free to get in touch. Good places to get started are my Framework of the Day posts or my favorite books and podcasts. Get in touch.

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I’m a Barbarian

So I’ve got a pretty big announcement to make today. People who know me probably already know about this, but I haven’t really told that many folks. I have moved to Barbarian Group to head up planning and strategy and I’m super excited (like super super excited).

There’s lots of reasons I decided to move over, but mostly it’s because I think the Barbarians are awesome. For those that don’t know them, here’s their Greatest Hits which includes Subservient Chicken and Method’s Come Clean site and recently CNN’s new t-shirt thing and Getty Images’ Moodstream.

Anyway, I’m sure you’ll all be hearing lots about what I’m up to over here in the coming months, but in the meantime I’ll turn to an entry by Rick Webb on the Barbarian Blog to explain it:

The Barbarians and Strategic Planning

In thinking about the strategy and planning offerings at The Barbarian Group, it’s important to understand that we aren’t adding planning and strategy to our company, we are formalizing our offering and responding to increased, near-constant demand for planning and strategy that has thus far only been offered on a first-come, first-served basis by Benjamin, Bruce and Rick. Our clients have come to respect our insights into these areas and ask for these services more frequently, so the right thing to do was put a process around it, some discipline, and bring in a big brain to help us and ensure we do things rigorously and better than we did before.

Secondly, Noah is freakin’ awesome and we would have probably made a juggling department if that was part of his conditions for coming over. This is a joke, but intended to drive home the point that Noah was bright and there was no previous search underway for a new department or offering so much as he highlighted an opportunity and problem we had been ignoring until the perfect solution presented itself.

Thirdly, the ad-press-unnoticed addition last year of a User Experience department has been an unmitigated success. Like 1000% revenue growth in less than a year for the offering. Like pioneering-what-the-field-is type of stuff. Like we’ve been so busy with it we haven’t had time to write enough about it. And while this is awesome, User Experience at the initial side of things is heavily driven by brand and product strategy, and UX in the 21st century starts before the site, and begins to merge with your media strategy – Facebook app, widget, banner or game? Website or blog? That sort of thing. It all blends together, and our UX department has driven a need for disciplined strategic planning to drive it. And doing them both ensures a far more effective result. Just ask any startup company who has a brand strategist and a UX team at two different companies.

Finally, our aim is to offer every service under the sun in assisting organizations and individuals in forming, executing, measuring and capitalizing off of their interactive marketing. This is our organizing principle. Not being a production shop, not being an agency, not just creative, not just this or that. Everything in service to that goal. One-stop coordinated interactive brilliance for any type of organization that needs it. This is just another step for us in that direction.

That’s it for now. Hopefully the return to full-time work (I’ve had 3 weeks off) will mean a return to posting here a little more often.

Finally, thanks again to everyone who has kept with me over the last few years, I really believe nothing I’ve accomplished would have happened were it not for this site at the center. So thanks for that.

June 30, 2008