You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.

July, 2008

10 questions with Rob Walker

Really good interview with Rob Walker (author of "Buying In" and murketing) where he hits on just about every marketing trend going on at the moment: influencers, death of the 30 second spot, social media and co-creation to name a few. I especially like what he has to say about customers defining the brand for Timberland: "This had nothing to do with the Internet, and nothing to do with Timberland 'allowing' customers to 'collaborate.' Consumers determine brand meaning whether anyone 'allows' them to or not. And they don't need a special website to do it." Precisely.
July 17, 2008
Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.