Welcome to the home of Noah Brier. I'm the co-founder of Variance and general internet tinkerer. Most of my writing these days is happening over at Why is this interesting?, a daily email full of interesting stuff. This site has been around since 2004. Feel free to get in touch. Good places to get started are my Framework of the Day posts or my favorite books and podcasts. Get in touch.

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10 questions with Rob Walker

Really good interview with Rob Walker (author of “Buying In” and murketing) where he hits on just about every marketing trend going on at the moment: influencers, death of the 30 second spot, social media and co-creation to name a few.

I especially like what he has to say about customers defining the brand for Timberland: “This had nothing to do with the Internet, and nothing to do with Timberland ‘allowing’ customers to ‘collaborate.’ Consumers determine brand meaning whether anyone ‘allows’ them to or not. And they don’t need a special website to do it.” Precisely.

July 17, 2008