This article is partly interesting in and of itself and partly because it sits on fbi.gov. The piece itself is mostly fluffy, combining myths like “The FBI has Nikola Tesla’s plans for a ‘death ray'” with a paragraph about the FBI’s reasonable record with hiring minorities.
Like I said, though, what’s more interesting is that the article lives on the the FBI’s official government site. It’s got a little “share this” button and includes such un-governmental writing as “The FBI was hardly way ahead of its time in providing equal career opportunities to all Americans, but it is not true that the FBI was unwilling to hire minorities during Hoover’s tenure” and “So, bottom line: while FBI agents chasing aliens and other supernatural creatures may make good entertainment, it’s not part of our job description, and we don’t have a secret collection of ‘X-Files’ squirreled away somewhere.” They’ve even got their own Flash video player.
While I think it’s far from perfect, it’s a pretty good example of a company (or in this case a governmental organization) recognizing what makes it interesting to people and turning that into a website (instead of putting a bunch of boring stuff up there and thinking people will read it/watch it). Other articles include “How to Protect Your Computer” and “Elliot Ness and the FBI” (doesn’t look like they update to frequently).