35+ Examples of Corporate Social Media in Action

This is less insightful and interesting as it is a great resource for just about anyone that works in the marketing industry at the moment. The fine folks at Mashable were kind enough to round up 35+ examples of "corporate social media in action". Some of my personal favorites: Blendtec's Will It Blend ... Actually, that's kind of the only one I really like on the list (though I like where the New York Times is headed with TimesPeople and think Zappos on Twitter is kind of cool).