Welcome to the home of Noah Brier. I'm the co-founder of Variance and general internet tinkerer. Most of my writing these days is happening over at Why is this interesting?, a daily email full of interesting stuff. This site has been around since 2004. Feel free to get in touch. Good places to get started are my Framework of the Day posts or my favorite books and podcasts. Get in touch.

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Investing in Shared Resources

Last week Umair Haque wrote this about Google after Chrome’s release: “Chrome is a shared resource that ensures the sustainable growth of a larger ecosystem. There are two key words in that sentence. The first is shared. Google is investing in a shared resource because it has the potential to expand the pie dramatically for all, and so Google stands to benefit more than by hoarding it. The second is sustainable growth: through Chrome, Google ensures the ecosystem stays a level playing field, amplifying incentives for innovation, quality, and productivity.” [Bolding mine]

Then this week, “Google is planning to launch a network of satellites to bring internet access to three billion people in Africa … Google claims the new technology could cut the cost of broadband by 90 per cent for some of the world’s poorest countries. ” They’re not alone in the deal, but they’re leading the way.

Both are examples of the same kind of strategy: The kind that’s forward thinking, incredibly rare (companies hate investing money in things their competitors can profit from) and can only come from a market leader (that’s how they make money after all).

September 10, 2008