You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.

December, 2008

Outlier, Safety and Motion

My buddy Colin recently interviewed Abe Burmeister about his new clothing line for bikers called Outlier. Abe and I have known each other for awhile (since he killed on something I wrote I believe) and he's a very smart dude. Anyway, I found two ideas especially appealing from the article. The first is about Hans Monderman, a traffic engineer who believed "that a lot of the traffic infrastructure we have is designed not to actually make streets safer and more usable, but to make us *feel* safer." (I remember reading that more people are hit by cars when they have a walk sign than a don't walk sign because they are paying less attention to the world around them.) The second idea is about different types of motion: "What I set out to design, and what Tyler [Clemens] was working on before we linked up, is clothing that gives the complete freedom to move through the city on a bike. But my moving we don't just in the traditional physical sense, but instead we deal with three very different vectors of motion: physical or mechanical motion, liquid motion and social motion. ... [Ultimately] we really are focused on social mobility. People need to feel comfortable where ever they show up, and that means wearing clothing that matches the setting. Living in the city puts you in an extraordinary range of social situations and we wanted to make clothing that allowed you to travel between as many of them as possible on a bicycle. From home to work and then out a restaurant and then perhaps the club, after party and hotel lobby. You need to feel clean and fresh and be confident you look good. Riding a bike makes that a challenge and we aim to solve that." Go read the whole thing.
December 10, 2008
Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.