Welcome to the home of Noah Brier. I'm the co-founder of Variance and general internet tinkerer. Most of my writing these days is happening over at Why is this interesting?, a daily email full of interesting stuff. This site has been around since 2004. Feel free to get in touch. Good places to get started are my Framework of the Day posts or my favorite books and podcasts. Get in touch.

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Getting Video on the Web

The Times had an interesting article Discovery Communications’ web video strategy. Essentially they’re going back in their vault and cutting up as much of it as possible into clips that are under five minutes long.

I’ve said to a few clients in the past that the reason to do something is that there’s no reason not to. That doesn’t always go over so well, but I think this is a particularly good example of that strategy. The cost of employing a few people to cut and upload video is lower than the ad revenue on the video they throw up. Even if they don’t get rich off it, $1 is more than $0. (Though the article also points out that Discovery is a bit unique in that it has global rights to the content it broadcasts.)

January 27, 2009