Welcome to the home of Noah Brier. I'm the co-founder of Variance and general internet tinkerer. Most of my writing these days is happening over at Why is this interesting?, a daily email full of interesting stuff. This site has been around since 2004. Feel free to get in touch. Good places to get started are my Framework of the Day posts or my favorite books and podcasts. Get in touch.

You can subscribe to this site via RSS (the humanity!) or .

Why Most Online Communities Fail

I generally like articles that are short and to the point. This Wall Street Journal blog article fits the bill. It simply and precisely goes through three of the reasons many online communities built for businesses fail: 1) “They have a tendency to get seduced by bells and whistles and blow their online-community budget on technology”, 2) “Most … put a single marketing pro in charge of their sites” and 3) “Businesses say that their primary objectives are generating word-of-mouth marketing and increasing customer loyalty. Yet the metric that businesses use most often to measure success is the number of visits to the site.”

Yup, that about sums it up in my mind. Well that and no one cares about their brand.

January 30, 2009