A really
interesting piece over at Mobile Industry Review about Google Latitude and the business (or lack thereof) of letting you know where your friends are by
Andrew Scott. (
Dennis from Dodgeball posted a few of his thoughts on Latitude the other day.)
I'm not really sure where I fall on this one (mostly because I haven't given it a ton of thought). I was never a heavy Dodgeball user, but I know
a lot of smart people who were. (I suspect the truth is it will work for some people much better than it will work for others and could be a viable business on a smaller scale, probably never mainstream.)
Really, though, my favorite part of the article was just generally about social networking: "Many of us have been waiting for location-based services to come of age for YEARS! but in reality we're still in the early adopter curve. In fact, I'd go even further than that. At BeingDigital in 2008 I stated on stage to a deluge of ridicule, that Social Networking wasn't yet main stream. The laughing continued until I asked how many parents AND siblings of delegates had email? The answer was predictable: virtually everyone. Then I asked how many parents and siblings were also on a social network; over 75% of the hands dropped." Very interesting.