You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.

February, 2009

The Future Is Cheese

There's a pretty good Atlantic article about why the networks are turning program over from serialized to live/cheap programming. The article opens with a quote from Tim Kring, creator of the NBC show Heroes: "The engine that drove [serialized TV] was you had to be in front of the TV [when it aired] ... Now you can watch it when you want, where you want, how you want to watch it, and almost all of those ways are superior to watching it on-air. So [watching it] on-air is related to the saps and the dipshits who can't figure out how to watch it in a superior way." Not so nice, but hard to argue with. None of the networks have any idea how to measure this stuff and therefore things with large audiences might otherwise go unnoticed. (Related to Boxee/Hulu?)
February 21, 2009
Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.