You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.

March, 2009

Display Advertising Sucks

I wrote a little piece over at the AdAge DigitalNext blog about how display advertising sucks. Those familiar with this site may remember some of the ideas from "Random Thoughts on Online Advertising" (oh, and big thanks to those who commented on that post and helped me get some thoughts in order). In my mind, this is the crux of the piece: "Without thinking about where the display is sitting, the creative is left focusing on a totally-out-of-context consumer. The big problem I have with this is it pretty much gives up the biggest advantage the web has over other media: the ability to target smaller groups affordably with discrete messages. As soon as we go with a single message across all these sites we're left with a glorified TV ad." Hope you enjoy.
March 10, 2009
Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.