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You have arrived at the web home of Noah Brier. I currently run Alephic, an AI-first strategy and software partner for marketing's most complex challenges. You can read more about me or get in touch. If you want more recent writing of mine, most of that is in my newsletters BRXND marketing x AI and Why Is This Interesting?, a daily email for the intellectually omnivorous.

March, 2009

Merino Wools

There's a really good post over on the OUTLIER site about why they use merino wool: "Here's how it works: Merino fibers have a complex structure with a hydrophobic exterior (water repelling) and a hydrophilic interior (water holding). This makes the fabric dry to the touch yet wicking moisture away from the body at the same time. Combined with your body's ability to create heat, the fabric dries much faster creating a cycle of moisture evaporation. Not only that but it's also odorless and stays that way by being naturally anti-microbial. This means odor doesn't bond to the material because bacteria can't find a solid environment to grow on." Not that I'm overly surprised, but OUTLIER has nailed brand blogging (their style wouldn't work for everyone, but it's perfect for their site/audience).
March 24, 2009
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Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.