Welcome to the bloggy home of Noah Brier. I'm the co-founder of Percolate and general internet tinkerer. This site is about media, culture, technology, and randomness. It's been around since 2004 (I'm pretty sure). Feel free to get in touch. Get in touch.

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Unneeded Assurance

You know the Hyundai assurance program where the company will give you your money back if you lose your job? Well, looks like no one has taken them up on it yet: “On Friday, Hyundai spokesman Dan Bedore confirmed that so far no one has used the program. It’s still early in the plan’s lifecycle and final March figures have not come in, but the fact that no buyer has taken advantage of it says that at least the 55,133 people who bought a Hyundai this year probably still have their jobs.”

As Consumerist points out, it’s easy to conclude no buyers have lost their jobs, “But perhaps it just means people who are financially secure enough to be in a position to buy a new car got there by making secure bets, so they would gravitate towards a program that provides buyer protection.” Fair point. Either way, the strategy seems to be working pretty well.

March 25, 2009