Welcome to the home of Noah Brier. I'm the co-founder of Variance and general internet tinkerer. Most of my writing these days is happening over at Why is this interesting?, a daily email full of interesting stuff. This site has been around since 2004. Feel free to get in touch. Good places to get started are my Framework of the Day posts or my favorite books and podcasts. Get in touch.

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Why Comment?

Crooked Timber had a quote about comments that pretty much reflected my own experience, “The number of comments a post gets is not, in any way, analogous to the importance attached to the post by commenters. … Comments are not a reflection of how much your audience cares about a topic. They are a reflection of how much they have to say on it.”

Since I started this site I’ve been amazed at my inability to predict what kind of content people will comment on. When I think I’ve written something super interesting it will get no comments and then when I think I’ve written something super throw away, it will get fifteen. I don’t think that’s a good thing or bad thing, just a thing. I generally agree that the more out there a post is, the less easy it is to respond to and that probably causes people to abstain. I also think I’m going to go with something similar to the comment system Buzzfeed has when I redesign this site (coming really soon). In addition to text comments, they now have “reactions” which you can choose from a pre-populated list (for them it’s like, LOL, OMG, CUTE!, etc. … Probably be a little different here.)

March 25, 2009