Welcome to the home of Noah Brier. I'm the co-founder of Variance and general internet tinkerer. Most of my writing these days is happening over at Why is this interesting?, a daily email full of interesting stuff. This site has been around since 2004. Feel free to get in touch. Good places to get started are my Framework of the Day posts or my favorite books and podcasts. Get in touch.

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GE Adventure

I don’t talk about a ton of work projects here, but I’m pretty intimately involved on this one (read: writing half the content on the site). So, with that caveat out of the way, a few months ago we were talking to GE about how to tell better stories on the web. In the midst of hearing about all the awesome stuff going on, we realized before we could figure out how to tell better stories we’d have to decide which story to tell.

Then we realized that should be our first story.

So we set up this site, GEadventure.com to log our trips. So far I’ve gotten to go up to their global research center (where we saw stuff like superhydrophic nano coatings and heard about a new engine technology that they stuck a horn on the end of for cleaning really dirty stuff) and we’ve climbed a 260-foot 1.5 megawatt wind turbine (which also happened to be on the top of a mountain). It’s all incredibly fun and we’ve been coming up with tons of idea that we’re logging over at the site. Let me know what you think.

April 3, 2009