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You have arrived at the web home of Noah Brier. I currently run Alephic, an AI-first strategy and software partner for marketing's most complex challenges. You can read more about me or get in touch. If you want more recent writing of mine, most of that is in my newsletters BRXND marketing x AI and Why Is This Interesting?, a daily email for the intellectually omnivorous.

April, 2009

The Neuroscience of Magic

Jonah Lerer breaks down the neuroscience of magic with Penn & Teller. Turns out those guys, or Teller at least, are super interested in why people experience magic in the way they do and really enjoy playing with those perceptions. Plus, Teller has a bronze bear at his house that can tell you what card you're thinking of (I wante one). Also see: Neuroscience of Bubbles and Google search for "neuroscience of" which looks like a treasure trove of interesting stuff to read today.
April 22, 2009
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Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.