You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.

May, 2009

Good (Branded) Ideas

Good internet ideas from brands make me very happy (since it's a sadly rare occurrence). With that said, here are two recent ideas I've run across over the last few weeks:
  • Warp20: Super simple idea from Warp Records. To celebrate their 20th anniversary they are letting fans vote on the top 10 Warp tracks to be compiled into a special album that will be printed complete with liner notes full of messages and memories. Getting people invested in the product you make before you make it is a strategy that has served Threadless well. (Via Iain)
  • Dell Swarm: Again, a simple but elegant idea, this time from Dell. Basically it allows you to create a swarm around a specific product, allowing you to buy it at a bulk discount. Pretty simple, Dell gets you to promote their products for them and in exchange you get the thing you want for less money. It's a win-win. (Via Zeus Jones)
Other good recent examples?
May 19, 2009
Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.