Welcome to the home of Noah Brier. I'm the co-founder of Variance and general internet tinkerer. Most of my writing these days is happening over at Why is this interesting?, a daily email full of interesting stuff. This site has been around since 2004. Feel free to get in touch. Good places to get started are my Framework of the Day posts or my favorite books and podcasts. Get in touch.

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Good (Branded) Ideas

Good internet ideas from brands make me very happy (since it’s a sadly rare occurrence). With that said, here are two recent ideas I’ve run across over the last few weeks:

  • Warp20: Super simple idea from Warp Records. To celebrate their 20th anniversary they are letting fans vote on the top 10 Warp tracks to be compiled into a special album that will be printed complete with liner notes full of messages and memories. Getting people invested in the product you make before you make it is a strategy that has served Threadless well. (Via Iain)
  • Dell Swarm: Again, a simple but elegant idea, this time from Dell. Basically it allows you to create a swarm around a specific product, allowing you to buy it at a bulk discount. Pretty simple, Dell gets you to promote their products for them and in exchange you get the thing you want for less money. It’s a win-win. (Via Zeus Jones)

Other good recent examples?

May 19, 2009