You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.

May, 2009

When to Market Research

Mark offers up some good advice on when market research is appropriate:
It's only if - as classical economics and many of our 'commonsense' rule of thumb "I'm-just-a-practical-fella" kinds of models assume - individuals are actually choosing independently of each other that you might find asking them what they like about the thing or what they feel etc of some use.
This is something I've tried to explain often to folks in reference to brand tags. I won't add brands that no one knows about because the data you get back will be useless: If people don't yet have a perception of your brand than asking them will only force a false response.
May 26, 2009
Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.