Welcome to the home of Noah Brier. I'm the co-founder of Variance and general internet tinkerer. Most of my writing these days is happening over at Why is this interesting?, a daily email full of interesting stuff. This site has been around since 2004. Feel free to get in touch. Good places to get started are my Framework of the Day posts or my favorite books and podcasts. Get in touch.

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Naturally Forming Dance Party

Since I saw it I’ve been meaning to link to this crazy video showing a dance party naturally developing. It’s a fascinating look at the crowd mind. Today Jonah Lehrer picked it up on his blog, explaining:

This dance worked the same way. At a certain point, the group of awkward dancers becomes undeniable – they can no longer be ignored. And that is when the contagion begins. Once we start to wonder whether the dance is fun – or what that cluster of people is looking at – then it’s only a matter of time before we too start to dance. Jane Jacobs, in other words, was right: “Life attracts life”.

June 10, 2009