You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.

June, 2009

Smell of Books

Ha! So last night I had a conversation about the Kindle that went the same way most of my conversations on the subject go: We all debated the merits of an e-book reader and explained how we loved the look, feel and smell of physical books. I've been having a debate in my head over whether I should get a Kindle since it came out (my answer is yes, once the small one has native PDF support). While I really love having books around, I really hate illogical nostalgia. Anyway, this is all a long-winded introduction to an internet joke that (although we hadn't seen it) happened to be the second half of last night's conversation: Smell of Books.
If you've been hesitant to jump on the e-book bandwagon, you're not alone. Book lovers everywhere have resisted digital books because they still don't compare to the experience of reading a good old fashioned paper book.

But all of that is changing thanks to Smell of Books™, a revolutionary new aerosol e-book enhancer.
It comes in New Book Smell, Classic Musty Smell, Scent of Sensibility, Eau You Have Cats and Crunchy Bacon Scent.
June 12, 2009
Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.