Welcome to the home of Noah Brier. I'm the co-founder of Variance and general internet tinkerer. Most of my writing these days is happening over at Why is this interesting?, a daily email full of interesting stuff. This site has been around since 2004. Feel free to get in touch. Good places to get started are my Framework of the Day posts or my favorite books and podcasts. Get in touch.

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The Value of Shared Information

A few weeks ago I pointed out a study that explained, “groups tend to spend most of their time discussing the information shared by members, which is therefore redundant, rather than discussing information known only to one or a minority of members.”

Today I ran across some research on how celebrities stay popular for so long that sheds further light on the subject. Essentially people talk about more famous people more because it’s a social lubricant to have a shared topic, therefore making the famous more famous.

I’ve been spending some time thinking about how you break this cycle. Especially at work, it’s important to share ideas that everyone doesn’t know about yet as they may hold information that could push things forward in new ways. No answers yet, but it’s interesting to think about.

June 26, 2009