Welcome to the home of Noah Brier. I'm the co-founder of Variance and general internet tinkerer. Most of my writing these days is happening over at Why is this interesting?, a daily email full of interesting stuff. This site has been around since 2004. Feel free to get in touch. Good places to get started are my Framework of the Day posts or my favorite books and podcasts. Get in touch.

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Microsoft Hits Apple Where it Hurts

I’m not entirely sure I believe this story, but apparently at Microsoft’s Worldwide Partner Conference this year COO Kevin Turner told a story of someone from Apple asking Microsoft to stop running their laptop hunter ads:

And you know why I know they’re working? Because two weeks ago we got a call from the Apple legal department saying, hey — this is a true story — saying, “Hey, you need to stop running those ads, we lowered our prices.” They took like $100 off or something. It was the greatest single phone call in the history that I’ve ever taken in business. (Applause.)

While I do generally really like Apple products, I take some joy in watching them wriggle a bit (especially because they’re the darling of the marketing industry). Those laptop hunter ads hit Apple where it hurts, which is a whole lot better than the “I’m a PC” ones, which I’m guessing just helped raise awareness on Apple’s “I’m a Mac” ads.

July 16, 2009