You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.

August, 2009

Looking Back on a Startup that Didn't Work

Though I feel a bit bad linking to it, my friend Scott's post outlining the mistakes he made with his startup, Lookery, really struck a nerve. Scott is a very smart dude who has been in the game for awhile, so getting a chance to get inside his head on something like this is quite valuable. Anyway, he goes through what he sees as his three big mistakes: Exposing the company to a single point of failure (Facebook), failing to cut losses when the time was right and entering a market that wasn't quite ready yet. I can't imagine how many now-defunct companies could credit one of those three factors for their demise. Good advice for any entrepreneur (or hopeful-preneur).
August 22, 2009
Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.