Welcome to the bloggy home of Noah Brier. I'm the co-founder of Percolate and general internet tinkerer. This site is about media, culture, technology, and randomness. It's been around since 2004 (I'm pretty sure). Feel free to get in touch. Get in touch.

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Looking Back on a Startup that Didn’t Work

Though I feel a bit bad linking to it, my friend Scott’s post outlining the mistakes he made with his startup, Lookery, really struck a nerve. Scott is a very smart dude who has been in the game for awhile, so getting a chance to get inside his head on something like this is quite valuable.

Anyway, he goes through what he sees as his three big mistakes: Exposing the company to a single point of failure (Facebook), failing to cut losses when the time was right and entering a market that wasn’t quite ready yet. I can’t imagine how many now-defunct companies could credit one of those three factors for their demise. Good advice for any entrepreneur (or hopeful-preneur).

August 22, 2009