Welcome to the home of Noah Brier. I'm the co-founder of Variance and general internet tinkerer. Most of my writing these days is happening over at Why is this interesting?, a daily email full of interesting stuff. This site has been around since 2004. Feel free to get in touch. Good places to get started are my Framework of the Day posts or my favorite books and podcasts. Get in touch.

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Looking Back on a Startup that Didn’t Work

Though I feel a bit bad linking to it, my friend Scott’s post outlining the mistakes he made with his startup, Lookery, really struck a nerve. Scott is a very smart dude who has been in the game for awhile, so getting a chance to get inside his head on something like this is quite valuable.

Anyway, he goes through what he sees as his three big mistakes: Exposing the company to a single point of failure (Facebook), failing to cut losses when the time was right and entering a market that wasn’t quite ready yet. I can’t imagine how many now-defunct companies could credit one of those three factors for their demise. Good advice for any entrepreneur (or hopeful-preneur).

August 22, 2009