You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.
Ten years is several lifetimes at Microsoft, so for a logo to last that long there is a little miracle. One reason I think it lasted so long was that the next version was designed at the same time as the original. The first version was with flat colors, and the subsequent version was with gradients. In 1999 monitors couldn't handle gradients very well but we knew the advance was just around the corner.The idea of designing future iterations at the same time you're designing the original is a pretty interesting one. Of course it's much easier when there's a known known, like monitors that can handle gradients, in the pipeline, but it's still impressive.