Welcome to the home of Noah Brier. I'm the co-founder of Variance and general internet tinkerer. Most of my writing these days is happening over at Why is this interesting?, a daily email full of interesting stuff. This site has been around since 2004. Feel free to get in touch. Good places to get started are my Framework of the Day posts or my favorite books and podcasts. Get in touch.

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The Web is Dumb

There’s an excellent decade wrap-up article over at The Awl about the hunt for lonelygirl15, an even Richard Rushfield describes as “the finest hour of post-modern journalism.” Particularly good are his lessons from the event, including:

The wisdom of the web is a bunch of hooey: The lonelygirl research teams drew professionals from every discipline and field of study known to man, who pooled their talents to crowdsource the hunt. Horticulturists examined the flora dotting some videos and pronounced it native to only a very tiny part of Northern California. Crews from major Hollywood productions drew graphs proving that the lighting on the videos had to be a very expensive, complex set-up only available to professional crews. When I met Jessica and the lonelygirl team, they told me that the lighting in the video had consisted of a desk lamp, turned in different directions and also sometimes they opened a window. And they had never shot anywhere near Northern California. The Web, simply put, is a humongous moron.

December 25, 2009