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You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.

January, 2010

Apples and Oranges

Comparing different modes of communication to apples and oranges.
Waxy points to a nice essay about the iPad. The whole thing is worth a read, as it highlights many of the reasons that so many people have been down on the device, but what really got me was this quote:
Is a stick shift better than an automatic? No. Is an automatic better than a stick? No. This misses the point. A better question: Is a road full of drivers not distracted by the arcane inner workings of their vehicle safer? It's likely. And that has a value. Possibly a value that outweighs the value offered by a stick shift if we aggregate it across everyone in the world who drives.
I often try to explain this same idea to people when it comes to different modes of communication. You can't say email is better than a face-to-face conversation because they're just so different. Sure, face-to-face is much higher fidelity, but flying to Japan for a two minute face-to-face conversation asking a friend to send back my copy of some book they borrowed hardly seems like the best use of anyone's time (not to mention environmental impact). The saying "it's like comparing apples and oranges" didn't become a cliche because there was no truth. Comparing two things that are totally different doesn't really get anyone anywhere. (No pun intended by the apple thing, by the way.)
January 29, 2010
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Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.