Welcome to the bloggy home of Noah Brier. I'm the co-founder of Percolate and general internet tinkerer. This site is about media, culture, technology, and randomness. It's been around since 2004 (I'm pretty sure). Feel free to get in touch. Get in touch.

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Gibson on Brands

Over at his blog William Gibson answers why he is so obsessed with brand name apparel:

It’s one of the ways in which I feel I understand how the world works, and there aren’t really that many of those. It’s not about clothes, though, or branding; it’s about code, subtext. I was really delighted, for instance, to learn who made George Bush’s raincoats. A company in Little Rock (now extinct, alas) but they were made of Ventile, a British cotton so tightly woven that you can make fire hoses (and RAF ocean survival suits) out of it. Which exists because Churchill demanded it, because the Germans had all the flax production sewn up. No flax, no fire hoses for the Blitz. The cultural complexities that put that particular material on Bush’s back delight me deeply; it’s a kind of secret history (and not least because most people would find it fantastically boring, I imagine).

Don’t really have anything to add, just thought it was interesting.

April 7, 2010