I don’t know that I care that much about Apple’s new ad platform, but this quote from Steve Jobs on the topic got me thinking:
“On a mobile device, search is not where it’s at, not like on the desktop,” he said. “They’re using apps to get to data on the internet, not generalised search.”
I guess I knew that (the app thing), but I had never thought of it in quite those terms. What are the implications if the internet is all really just data for apps? How does that change the content we create and the way we design it? (If at all.) Not sure I know the answers (or I’m just too tired right this minute), but it’s certainly an interesting concept.