Welcome to the home of Noah Brier. I'm the co-founder of Variance and general internet tinkerer. Most of my writing these days is happening over at Why is this interesting?, a daily email full of interesting stuff. This site has been around since 2004. Feel free to get in touch. Good places to get started are my Framework of the Day posts or my favorite books and podcasts. Get in touch.

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What Matters?

The always interesting Kevin Kelly points out how boring most of the stuff people put in time capsules really turns out to be and how what we should really be saving are things like the stickers we put on bananas or the lids we use for coffee …

Because they are not trying to be anything other than what they are — any beauty they contain is functional — they also transmit the subtexts of their time. The “meaning” of the placement of the ridges and holes in the take-out beverage lids reveal all kinds of things about how and where these beverages are being sold and consumed. The designs will tell folks in the future far more about our lives today than tiny models of Darth Vader.

April 17, 2010