You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.

May, 2010

A Bit of Perspective

The inefficiency of YouTube's scale and the future of television.
In general I found this I, Cringely post about Veetle a bit boring, but the first paragraph is great:
YouTube made two fascinating announcements recently: 1) viewers are now downloading an average of two billion videos per day on the service, and; 2) YouTube is almost showing a profit for Google, its owner. Think about the glorious inefficiency embodied in that latter statement: two billion downloads per day just to break even. And this is supposed to be the future of television? Hardly.
For me it was one of those zoom out moments where all of a sudden someone puts into perspective a number that's come to seem pretty regular. Two billion is such a massive number (I assume he means streams, not downloads) and it is pretty amazing that it takes that sort of scale to make money in the game YouTube is in. I mean it's great if they're making some cash, but as Cringely points out, that's pretty maddening.
May 19, 2010
Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.