Welcome to the home of Noah Brier. I'm the co-founder of Variance and general internet tinkerer. Most of my writing these days is happening over at Why is this interesting?, a daily email full of interesting stuff. This site has been around since 2004. Feel free to get in touch. Good places to get started are my Framework of the Day posts or my favorite books and podcasts. Get in touch.

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Comment Equality

A few years ago I moved to a format that put the comments on the right side of the posts. I can’t remember what site inspired me, but I did it because I believed (and still do) that comments on a blog should be equally important to the post they’re commenting on.

Anyway, I mention this because I was happy to read John Borthwick supporting my theory:

Bob [Stein] told me about a test he had run at the Institute for the futureofthebook.  In the test they placed comments on a blog to the right of the posts / articles.  The result was meaningfully more interesting discourse.  The comments werent placed at the bottom, hidden away, like a letter to the editor, they were part of the body of the post.    Think about it this way.  If you took TechCrunch and placed the comments to the right of the posts and let them stream live (most recent first) wouldnt it look like a mirror image of the new Twitter?   Stream on the right — media on the left — Twitter is stream on the left, media on the right. Interesting.

[Via James]

October 4, 2010