You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.

January, 2011

Laws of Media

McLuhan's 'Laws of Media' explores the four basic questions for examining any medium.
Was just reading an essay by McLuhan that was released in more complete form as a book in the early 90s called "Laws of Media." In it McLuhan presents the four basic questions for examining any medium:
a) What does it enhance?
b) What does it obsolesce?
c) What does it retrieve that had been obsolesced earlier?
d) What does it flip into when pushed to the limits of its potential?
Because like most things McLuhan it's fairly complicated, the examples help quite a bit. Take this one for the spoken word:
a) [Enhances:] "Speak that I may see thee." (Title of book by Harold Stahmer);
b) Obsolesces the subhuman;
c) Retrieves past experience;
d) [Flipped into when pushed to limits:] Group awareness and class structure.
January 24, 2011
Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.