You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.

June, 2011

Semantic Wormholes and Placeholders

The use of the word 'curation' as a semantic wormhole and a semantic placeholder.
For the last few months I've been calling the word "curation" a semantic wormhole: A word that immediately drives people into a rather asinine argument that doesn't really add anything to the greater conversation they're trying to have. As an example, "social media" seems like the ultimate semantic wormhole as everyone knows what you're talking about and yet it's easy to completely derail a conversation by saying something like "what media isn't social?" (For the record, I've been known to do exactly this. I have a tendency towards these sorts of dumb arguments because I think words are very important. Which makes the argument less dumb ... but ...) Anyway, I liked this turn of phrase from Maria Popova in discussing the word curation (which I wrote about a few months ago):
Like any appropriated buzzword, the term "curation" has become nearly vacant of meaning. But, until we come up with a better one, it remains the semantic placeholder that best captures the central paradigm of Twitter as a conduit of discovery and direction for what is meaningful, interesting and relevant in the world.
Semantic placeholder ... That's a nice one.
June 13, 2011
Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.