You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.

November, 2011

The Consulting Business

Insights into the consulting business and its impact on industries.
This FT Magazine article about McKinsey seems to be floating around the web (haven't read it yet ... added to Instapaper). But speaking of McKinsey, I'm reminded of another FT piece about the firm that makes a really interesting point about the business of consulting:
Indeed, one of the main reasons companies hire consultants is to make sure they do not fall behind what their competitors are doing – in return for parting with their own secrets, they gain access to their rivals’ suitably disguised “best practices”. The consultant is a broker who attempts to amass so much knowledge that each company has to hire him, no matter how uncomfortable that feels.
This is true of the advertising business as well. When an agency is asked whether they have relevent industry experience, in some ways they're being asked to take what they know about a competitor and apply it to the brand.
November 28, 2011
Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.