Explorers vs. Explainers
McLuhan's approach as an explorer, not an explainer, of media environments.
I've written in the past about how a big part of what separated McLuhan from the rest of the pack was his ability to separate his morals from his observations. Well, I particularly liked this explanation of McLuhan's approach from the introduction to the newest edition of The Gutenberg Galaxy: "We have to remember that Marshall McLuhan portrayed himself as an explorer and not as an explainer of media environments."
February 16, 2013