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You have arrived at the web home of Noah Brier. I currently run Alephic, an AI-first strategy and software partner for marketing's most complex challenges. You can read more about me or get in touch. If you want more recent writing of mine, most of that is in my newsletters BRXND marketing x AI and Why Is This Interesting?, a daily email for the intellectually omnivorous.

November, 2021

Web Summit: The Founder Journey from Top-Down to PLG Sales

What is the biggest difference between starting a SaaS company in the 2010s versus 2020s?.

What is the biggest difference between starting a SaaS company in the 2010s versus 2020s? There's lots of new tech and tools, but the most fundamental shift has been in the way modern SaaS companies sell. James Gross talks with Rhett Power of Forbes Magazine about the radically new ways you can start and scale a software business from his experience founding Percolate and building it up to hundreds of enterprise sellers, to launching Variance, with a Product-Led Growth (PLG) go-to-market approach.


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November 10, 2021
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Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.