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You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.

11 Posts

brands

AMEX & GE are Percolating
November 14, 2011
Announcement of GE and AMEX using Percolate for content production.
Thinking About New Twitter
December 09, 2011
Dan Frommer's insightful thoughts on the Twitter redesign and the emphasis on public content over private messaging.
The New Content Curators - Only Dead Fish
December 16, 2011
The challenges brands face in producing sustained, interesting content and the emerging requirement for different forms of curation.
Talking About Brands and Content
March 06, 2012
The shift in creating content for brands in a real-time environment.
The Safety of Brands
May 31, 2012
The changing nature of brand accountability in the digital age.
Interest Graph for Brands
September 04, 2012
A talk given at the Media Evolution Conference in Malmo, Sweden about the interest graph for brands.
Everything Communicates
December 11, 2012
Recognizing the importance of brand and people in marketing.
Context, Identity and the New UC Logo
January 06, 2013
An analysis of the controversy surrounding the University of California's new identity system and the role of context in design and branding.
Unique Perception
May 14, 2013
Jony Ive's perspective on the importance of non-measurable and emotive product attributes.
Advertising is Not a Tax for Being Unremarkable
August 04, 2013
The complexities of advertising and its various purposes beyond mere product sales.
APIs Everywhere
January 06, 2014
Bitcoin as an open API for money and the potential for brand APIs.
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Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.