Clive Thompson, writing about finding the cruise ship that crashed in Italy last year on Google maps (Maps link here), made a really interesting point about how we interpret strange visuals in the age of digital technology and video games:
I remember, back when the catastrophe first occurred, being struck by how uncanny — how almost CGI-like — the pictures of the ship appeared. It looks so wrong, lying there sideways in the shallow waters, that I had a sort of odd, disassociative moment that occurs to me with uncomfortable regularity these days: The picture looks like something I’ve seen in a some dystopic video game, a sort of bleak matte-painting backdrop of the world gone wrong. (In the typically bifurcated moral nature of media, you could regard this either as a condemnation of video games — i.e. they’ve trained me to view real-life tragedy as unreal — or an example of their imaginative force: They’re a place you regularly encounter depictions of the terrible.) At any rate, I think what triggers this is the sheer immensity of the ship; it’s totally out of scale, as in that photo above, taken by Luca Di Ciaccio.
Growing up playing video games I definitely know the feeling. I do wonder, though, whether this is actually a new feeling or we could have said the same about feeling like something was a movie when that was still transforming how we saw the world. When I was in Hong Kong in December, for example, I felt like it was more a reflection of Blade Runner than anything else, for what it’s worth. Either way, though, it’s an interesting notion.
Matthew Yglesias makes a decent argument that Apple Maps, while a terrible product, is succeeding at its intended goal:
To get out of that bind, Apple has never needed to make a product that’s actually superior to Google Maps. What they’ve needed to do is produce an application that clears two bars. One is that it has to be good enough that your typcial doesn’t-care-too-much phone consumer doesn’t reject iOS out of hand. The other is that it has to be good enough such that if Google doesn’t want to lose the entire iOS customer base it has to scramble and release a great Google Maps app for iOS and not just for Android. Apple’s Maps app easily clears both of those bars. Before the release of iOS 6, the inferiority of Apple’s Google-powered iOS Maps app to Android’s Google maps was a real reason to prefer an Android phone. Today, there is no such reason. Not because Apple Maps is as good at Google Maps, but because Google Maps for iOS is as good as Google Maps for Android.
This was actually part of the original Chrome strategy as well. While Google released the product because long-term they couldn’t afford to have their biggest competitor (at the time) controlling the majority of their usage, they also did it to push Internet Explorer to innovate so that Google could deliver a better and faster experience for its customers. By entering the browser market Google was able to light a fire under Microsoft that a company like Firefox never could and the versions of IE that followed were a thousand times better than what had existed before.