I wrote a little post over on the Percolate blog about Android and how they handle sharing. A snippet:
Overall I’ve been very impressed, but the point of this isn’t to do a review of iOS versus Android (specifically 4.3 Jelly Bean). That seems useful to do at some point, but for now I want to talk about “intents”. This is the function that allows one application to pass you to another for a specific action. The place you see this most is in the share intent, which allows you to hit share in any application and have access to all the other apps you have installed that you might want to share that piece of content on.
This, for me, makes Android feel a lot more social than iOS, which requires each application to hard-code in their sharing functionality (except for the Facebook and Twitter integrations which happen at the app level). This is awesome both from a user experience standpoint (I don’t have to copy and paste anything) as well as a developer standpoint (if you’re building apps you don’t have to make decisions on which platforms to put in/leave out and you can easily register your app as a share service and make it available inside other apps).
Read the whole thing.
Matthew Yglesias makes a decent argument that Apple Maps, while a terrible product, is succeeding at its intended goal:
To get out of that bind, Apple has never needed to make a product that’s actually superior to Google Maps. What they’ve needed to do is produce an application that clears two bars. One is that it has to be good enough that your typcial doesn’t-care-too-much phone consumer doesn’t reject iOS out of hand. The other is that it has to be good enough such that if Google doesn’t want to lose the entire iOS customer base it has to scramble and release a great Google Maps app for iOS and not just for Android. Apple’s Maps app easily clears both of those bars. Before the release of iOS 6, the inferiority of Apple’s Google-powered iOS Maps app to Android’s Google maps was a real reason to prefer an Android phone. Today, there is no such reason. Not because Apple Maps is as good at Google Maps, but because Google Maps for iOS is as good as Google Maps for Android.
This was actually part of the original Chrome strategy as well. While Google released the product because long-term they couldn’t afford to have their biggest competitor (at the time) controlling the majority of their usage, they also did it to push Internet Explorer to innovate so that Google could deliver a better and faster experience for its customers. By entering the browser market Google was able to light a fire under Microsoft that a company like Firefox never could and the versions of IE that followed were a thousand times better than what had existed before.
I really like the Wirecutter (though I’m still waiting for Brian to tell me what shower radio I should get). The new iPhone 5 review is a great example of the funny and no-nonsense approach to reviewing gadgets. Here’s everything you need to know about the new iPhone from a guy who has played with every gadget in the world:
Should you get one? If you want, sure.
After reading about Apple iOS VP Scott Forstall selling off almost $40 million in shares I was curious to learn more about him. I found this BsuienssWeek profile from last October that had an interesting tidbit about the Apple ecosystem:
Yet even critics don’t deny his accomplishments or ability to troubleshoot. Before the introduction of the iPhone, Forstall supported Jobs’s view that Apple didn’t need to create an ecosystem of third-party developers. Back then they figured the device would stand out for combining a phone with an iPod plus a superfast browser. For the most popular activities—watching YouTube videos, for example—Forstall’s team would simply partner with market leaders such as Google (GOOG) to create apps built specifically for the iPhone.
That worldview changed fast, as consumers began tweaking their iPhones to run unauthorized apps from hundreds of developers inspired by the new device. Forstall oversaw the creation of a software developer’s kit for programmers to build iPhone apps as well as an App Store within iTunes. Forstall’s flexibility impressed even his rivals. “Scott’s a pretty amazing guy,” says Vic Gundotra, a senior vice-president at Google. “In terms of running an operating system team, he’s one of the best I’ve ever seen.”
Forgot that the ecosystem wasn’t there from the start.
The folks at Made by Many are some of my favorite agency folks around. They’re smart and testing different ways of doing things. Anyway, at SXSW they made a little app called Picle. It did pretty well and now they’re going to keep making it. Something about the way they’ve presented the thinking around the paths the app can take feel really simple and right:
So now that we have that initial spike of users there will be an inevitable dip, downloads have dropped off a little since we arrived back, but we have broken the 45,000 download mark. According to Stuart’s graph the app can go 2 ways.
1. We can trundle along steadily making changes in the app improving the user experience and making the whole thing a lot more polished. However, this route is doomed to fail, while the experience may get better the inability to attract new users and expose the app to a new audience will result in Picle fading away into the digital ether. This scenario is represented in the rather upsetting looking line A.
2. We stabilise the app and greatly improve the sharing features so that Picle is introduced to new audiences and users. Represented by line B.