I wrote a reasonably in-depth post over at the Percolate blog on my thoughts on the marriage of Google+ and Android. Here’s a snippet:
As we all know, Google has very publicly announced its intention to build G+ into a massive social platform at any cost. For awhile I think many simply nodded and metaphorically patted Google on the head, as if to say, “sure Google, whatever you say.” However, as Android has continued to grow, I’ve noticed something very interesting: It seems that Google’s plan to turn G+ into a platform is to hitch its wagon to Android. With over a billion users it’s hard to argue with that strategy.
I wrote a little post over on the Percolate blog about Android and how they handle sharing. A snippet:
Overall I’ve been very impressed, but the point of this isn’t to do a review of iOS versus Android (specifically 4.3 Jelly Bean). That seems useful to do at some point, but for now I want to talk about “intents”. This is the function that allows one application to pass you to another for a specific action. The place you see this most is in the share intent, which allows you to hit share in any application and have access to all the other apps you have installed that you might want to share that piece of content on.
This, for me, makes Android feel a lot more social than iOS, which requires each application to hard-code in their sharing functionality (except for the Facebook and Twitter integrations which happen at the app level). This is awesome both from a user experience standpoint (I don’t have to copy and paste anything) as well as a developer standpoint (if you’re building apps you don’t have to make decisions on which platforms to put in/leave out and you can easily register your app as a share service and make it available inside other apps).
Read the whole thing.
I wrote a piece over at Forbes.com about some stuff I’ve been thinking about lately, specifically how to start to understand the shifts we’re seeing in social. Here’s the opening two paragraphs:
A few months ago I was asked to put together a presentation about the future of social. As would be expected, I was pretty overwhelmed with the topic and turned it over and over in my head trying to figure out the best way to approach the question. Whenever I find myself in a situation like this I turn to my personal intellectual hero and the person I believe to be the greatest media thinker of the 20th Century, Marshall McLuhan. While he wrote long before the web existed, his theories around how media evolves and interacts with culture are more relevant than they’ve ever been.
At the heart of McLuhan’s theories is his most famous saying: “The medium is the message.” Though like most things McLuhan it requires a fair amount of unpacking, at its core is the idea that we’re affected more by our interactions with the medium itself than we are with the content we experience on it. “The ‘message’ of any medium or technology,” McLuhan explained, “is the change of scale or pace or pattern that it introduces into human affairs.” In his book “Understanding Media” he goes on to give an example: “The railway did not introduce movement or transportation or wheel or road into human society, but it accelerated and enlarged the scale of previous human functions, creating totally new kinds of cities and new kinds of work and leisure.” In other words, it realigned personal expectations and culture and expanded the definition of local.
Nick Bilton on Google+: “Detractors don’t realize one very important point: Google does not see Google+ as a separate product; to the company, Google+ is the product.” An interesting take … I’ve heard a bunch of different theories on where G+ fits in the world of big G. Another is that G+ is the beginning of the Google social operating system. The gist is that you should think of G+ as a set of apps that make sense as native components of Android. Not sure where I fall on all this exactly, but it seems that this isn’t just a flash-in-the-pan project for Google.