Welcome to the bloggy home of Noah Brier. I'm the co-founder of Percolate and general internet tinkerer. This site is about media, culture, technology, and randomness. It's been around since 2004 (I'm pretty sure). Feel free to get in touch. Get in touch.

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Q: What is this site all about?

A: I think Michael Bierut explained it nicely a few years ago in response to people asking him why he didn’t write more about design on Design Observer: “But the great thing about graphic design is that it is almost always about something else. Corporate law. Professional football. Art. Politics. Robert Wilson. And if I can’t get excited about whatever that something else is, I really have trouble doing good work as a designer. To me, the conclusion is inescapable: the more things you’re interested in, the better your work will be.” Replace “graphic design” with “media/marketing/technology” (or whatever you’d like to call my field) and you’ve got my deal.

Q: Okay, but why do you still have a blog? Aren’t they dead?

A: Well no, they’re not dead. And I still have one because it’s my place to think. I like the way Aaron Swartz described blogging: “So that’s what this blog is. I write here about thoughts I have, things I’m working on, stuff I’ve read, experiences I’ve had, and so on. Whenever a thought crystalizes in my head, I type it up and post it here. I don’t read over it, I don’t show it to anyone, and I don’t edit it — I just post it. … I don’t consider this writing, I consider this thinking.”


Q: Where do you live?

A: Oh, sorry, Brooklyn, New York is where I call home at the moment.




July 14, 2013