You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.

20 Posts


The Two True Marketing Strategies
April 23, 2018
The two true marketing strategies are to move the bar or make your brand the easiest to buy.
Remainders: From Supply Chains to Stephen Hawking
April 20, 2018
A collection of thoughts and links covering advertising, history, and other interesting topics.
What Tide Was Doing at the Super Bowl
February 05, 2018
A look at Tide's marketing approach during the Super Bowl and the impact it had on the audience.
One More Note on Why Brands Aren't Going Anywhere
February 11, 2014
Why brands remain important in the age of better information and how car brands maintain their value.
Revisiting Stock & Flow
January 29, 2014
A revisit to the concept of Stock and Flow in the digital world.
Advertising is Not a Tax for Being Unremarkable
August 04, 2013
The complexities of advertising and its various purposes beyond mere product sales.
Why Sponsor NASCAR?
October 22, 2012
The value of NASCAR sponsorships in terms of loyalty and activation opportunities.
Helping People Discover
October 19, 2012
The power of Facebook in creating awareness, as illustrated by Fab's digital ad strategy.
My Favorite Marketing(ish) Articles
May 22, 2012
A collection of marketing-related articles that have inspired thinking in the space.
On Facebook, Intent and Marketing
May 16, 2012
Exploring the potential of Facebook marketing and the role of intent in advertising.
Super Bowl Ads Work
May 14, 2012
Evidence that Super Bowl ads are effective, as demonstrated by GoDaddy's success.
After the Slash
March 14, 2012
The power of Facebook in advertising and its impact on Google.
Going Native
November 28, 2011
The future of internet marketing and the role of big platforms in shaping native advertising models.
Being a Market Leader
November 19, 2011
The role of market leaders in building categories and the influence of brands as publishers.
Serendipity: Business Model Edition
November 15, 2011
Exploring Twitter's potential as a business model and advertising platform based on exposing users to new and unexpected content.
Online Advertising, Content & Percolate
November 14, 2011
The future of online advertising and the role of sustained communication and content strategy.
The Marriage of TV and the Web
November 11, 2011
The potential future relationship between TV and the web, as well as the impact of 'viral' marketing.
What If An Agency Had An API?
November 02, 2011
Considering the possibility of agency APIs and the challenge of structuring agency data.
Designers versus Users
October 31, 2011
Designers work on large screens while users view the web on smaller displays.
On Creative Technologists
October 29, 2011
The rise and pitfalls of the 'creative technologist' role in agencies.
Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.