Designers versus Users
October 31, 2011
Designers work on large screens while users view the web on smaller displays.
Serendipity: Business Model Edition
November 15, 2011
Exploring Twitter's potential as a business model and advertising platform based on exposing users to new and unexpected content.
Being a Market Leader
November 19, 2011
The role of market leaders in building categories and the influence of brands as publishers.
November 28, 2011
The future of internet marketing and the role of big platforms in shaping native advertising models.
After the Slash
March 14, 2012
The power of Facebook in advertising and its impact on Google.
Super Bowl Ads Work
May 14, 2012
Evidence that Super Bowl ads are effective, as demonstrated by GoDaddy's success.
Helping People Discover
October 19, 2012
The power of Facebook in creating awareness, as illustrated by Fab's digital ad strategy.
Why Sponsor NASCAR?
October 22, 2012
The value of NASCAR sponsorships in terms of loyalty and activation opportunities.