You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.

11 Posts


APIs Everywhere
January 06, 2014
Bitcoin as an open API for money and the potential for brand APIs.
Advertising is Not a Tax for Being Unremarkable
August 04, 2013
The complexities of advertising and its various purposes beyond mere product sales.
Unique Perception
May 14, 2013
Jony Ive's perspective on the importance of non-measurable and emotive product attributes.
Context, Identity and the New UC Logo
January 06, 2013
An analysis of the controversy surrounding the University of California's new identity system and the role of context in design and branding.
Everything Communicates
December 11, 2012
Recognizing the importance of brand and people in marketing.
Interest Graph for Brands
September 04, 2012
A talk given at the Media Evolution Conference in Malmo, Sweden about the interest graph for brands.
The Safety of Brands
May 31, 2012
The changing nature of brand accountability in the digital age.
Talking About Brands and Content
March 06, 2012
The shift in creating content for brands in a real-time environment.
The New Content Curators - Only Dead Fish
December 16, 2011
The challenges brands face in producing sustained, interesting content and the emerging requirement for different forms of curation.
Thinking About New Twitter
December 09, 2011
Dan Frommer's insightful thoughts on the Twitter redesign and the emphasis on public content over private messaging.
AMEX & GE are Percolating
November 14, 2011
Announcement of GE and AMEX using Percolate for content production.
Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.