You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.

December, 2004

Pet Peeve: Buy a Domain Name!

I was reading Wired this morning and I ran across a promotion between HBO Video and F.Y.E. The link to the promotion was deep within the Conde Nast site (http://www.condenet.com/promo/hbo). With the prices of domains today, is there any excuse for promoting a domain that is any more than one level deep? Come on HBO, I just looked it up and you could have purchase HBOatFYE.com and made everyone happy. It only costs $7 or $8 for a year nowadays, isn't that worth it? It's not that difficult to point a domain to a site you already created and it doesn't take that much time to register it, so what's the excuse?

Don't be stupid, buy a domain name!

December 3, 2004
Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.