Welcome to the home of Noah Brier. I'm the co-founder of Variance and general internet tinkerer. Most of my writing these days is happening over at Why is this interesting?, a daily email full of interesting stuff. This site has been around since 2004. Feel free to get in touch. Good places to get started are my Framework of the Day posts or my favorite books and podcasts. Get in touch.

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Internet Play

Robin of Snarkmarket had an excellent idea for his book project: Use Google Adwords to test character names. Putting that aside for a second, though (you can read all about it if you’d like), I really like what Robin had to say about playing with new internet stuff: “But okay, I’ll be honest. This was mostly just an excuse to try a new tool. Any nerd will tell you that tools can provide their own intrinsic rewards. There’s an aspect of exploration to it, too: you’re pressing out into new tool-territory, learning about what you can and can’t do.”

I love that. I’ve tried to explain to lots of folks that aren’t so into the web that the easiest way to get a handle on things is just screw around (I’m sure I’ve written it here before as well). It’s hard to wrap your head around this stuff fully (Google search ads being a great example) until you’ve tried them yourself.

September 2, 2009