You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.

September, 2009


Exploring the benefits of a subscription-based business model and examples of its success.
This paragraph from the FT's Lex Column coverage of Vivendi caught my eye:
Say what you like about Vivendi, but the French media conglomerate has done an admirable job of recession-proofing its business model. A focus on subscriptions - whether for pay-TV, mobile phones, and the ability to hunt goblins and orcs in the online game World of Warcraft - has helped Vivendi weather the downturn better than rivals more dependent on advertising. A day after Germany's Bertelsmann reported a €333m net loss, dragged down by a collapse in ad revenues at broadcaster RTL, Vivendi on Tuesday unveiled profits that beat most analysts' estimates.
Subscriptions are such a simple mechanism and one of the things that are actually made easier with the web, where you can subscribe to things with both smaller amounts of money and more granularity. Ease is worth paying for. Over the last few months I've wondered, for instance, why I can't get just the Lex Column delivered to my Kindle (Amazon's fault I assume) and why I can't subscribe to all my favorite label's releases for the year. (For whatever that's worth.)
September 1, 2009
Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.