You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.

October, 2009

A Lack of Blu-ray

Apple's decision to ignore Blu-ray in favor of iTunes Store for HD movies.
I wish I could remember where I read it, but a few years ago, during the peak of the HD DVD/Blu-ray kerfuffle, someone made the point that it was likely Microsoft was supporting the less popular HD DVD because ultimately it was betting on digital video delivery and a format war that left consumers wary of physical media would buy some more time until that sort of thing was a reality. Anyway, it's stuck with me and I was reminded of it today reading John Gruber's response to what apple should do with Apple TV, which includes a suggestion to add Blu-ray. Gruber replies:
That would be nice. (I bought a PS3 just for use as a Blu-ray player; I would have bought a new Blu-ray equipped Apple TV instead if there were one.) But: Apple seems to have made a decision to ignore Blu-ray across the board, at least for now. Apple's answer for HD movies is the iTunes Store.
Which is funny, because when I read the specs for the new widescreen iMac I was very surprised it didn't include one, but this makes sense. Not that it's a nice thing, mind you. This is likely one of those examples of Apple being evil and getting away with it, which is fine, I get how business works, but let's at least call a spade, a spade.
October 30, 2009
Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.